GTA 6 Breaks the Bank (Literally) with Its Jaw-Dropping European Price
In Vice City, you robbed banks. In 2025, it might be Rockstar robbing your wallet. Several European retailers are already listing GTA 6 for over €100—a price point never seen before for a standard edition game.
With GTA 6’s release date now officially set for fall 2025, the price tag is what’s got the community buzzing. Multiple European retailers have listed the game at prices way above the usual €70–80 range for a standard title. Cue a fiery debate about just how much next-gen blockbusters are going to cost us.
Image credit: Rockstar Games
€105 in Switzerland, £90 in the UK: the listings keep piling up
The first alarm bell rang in Switzerland back in April. Retailer BrackCH briefly listed GTA 6 at €104.99 before quietly pulling the page. That’s €25–35 more than the standard AAA price in Europe, and it instantly set social media ablaze.
GTA 6 was listed for more than $100 by a reputable Swiss retailer before the listing was removed.Could tariffs affect video game prices, and would you still pay that much for it ? — Marvel vs CapNi
— (@GTAVI_Countdown) date
Now it’s Loaded’s turn (formerly CD Keys), a site specializing in digital codes, to list the Xbox version of GTA 6 at £89.99—that’s about €105 at current rates. Even more surprising, the same site lists a PC version via Rockstar Games Launcher for £60.99, a much lower price but one that raises eyebrows: Rockstar hasn’t confirmed a simultaneous PC launch alongside the console release in fall 2025.
Placeholder or real premium strategy? The plot thickens
The most comforting theory: these are just placeholders—temporary prices set by retailers while waiting for Rockstar’s official announcement. It’s a common practice, and Loaded is a prime example: the site also lists State of Decay 3 for £19.99 on PC, a laughably low price for a game with no release window in sight.
Still, there are plenty of signs pointing to a real price shift for blockbusters. AAA production costs have skyrocketed in recent years, and several analysts predict a $100 launch price for the US version of GTA 6. Nintendo’s already cracked the door open by announcing Mario Kart World at €90 for the physical Switch 2 edition—a price that would’ve been unthinkable just two years ago. Add to that the (murkier) theory that Trump-era tariffs could be bumping up distribution costs.
The trend is clear: the industry’s testing just how much gamers are willing to cough up. And if there’s one publisher who can push that ceiling, it’s Rockstar Games.
Can Rockstar really get away with breaking the price ceiling?
It’s almost a rhetorical question. GTA 6 isn’t just another game. Set to launch exclusively on PS5 and Xbox Series X in fall 2025, it’s the biggest commercial launch the industry’s ever seen. Other publishers have already shifted their own release dates to avoid a head-on collision. In this context, even at over €100, sales probably won’t take a hit.
Rockstar and Take-Two still haven’t announced any official pricing. This strategic silence only fuels speculation, but it speaks volumes: the publisher knows it’s holding a product with almost inelastic demand. Here’s what we know for sure so far:
- No official price announced by Rockstar Games or Take-Two
- Release set for fall 2025, exclusively on PS5 and Xbox Series X
- No confirmation of a simultaneous PC launch
- Retailer listings ranging from £90 to €105 across Europe
If Rockstar sets the price above the symbolic €100 mark, the shockwave will go way beyond just GTA 6. It would send a message to the whole industry: gamers are willing to pay more for the franchises they can’t live without. And you can bet other publishers will be watching closely.
Until Rockstar finally reveals its official pricing, the suspense will linger. But one thing’s for sure: whether GTA 6 costs €80 or €105, it’s going to smash sales records. The real question is whether this price point will become the new normal for AAA games—and how long players will keep playing along.
GTA VI, PlayStation 5, Rockstar Games
